Categories we love
Grow furniture sales and elevate your ecommerce presence
Selling heavy furniture online punishes the unprepared: freight eats the margin, MAP unravels across channels, and damage and returns quietly turn profit into claims. This is the category we know best, across living, bedroom, dining, home office, and storage, and it is exactly where we win.
What we sell
The types of products we sell
Living room
Sofas, sectionals, recliners, accent chairs, coffee and console tables, and TV stands.
Bedroom
Beds, headboards, dressers, nightstands, and complete youth and adult bedroom sets.
Dining
Dining sets, tables, chairs, bar stools, buffets, and kitchen storage.
Home office
Desks, office chairs, bookcases, filing, and full ready-to-assemble workstations.
Storage & RTA
Cabinets, shelving, and flat-pack storage engineered for clean assembly and freight.
Commercial grade
Contract and business furniture built for volume, durability, and compliance.
Why Bison
Everything it takes to grow your brand, under one roof
One team owns pricing, content, advertising, fulfillment, support, and compliance, and answers for the results.
Access multiple marketplaces
Launch through one trusted partner and go live on Amazon, Walmart, Target, Lowe's, and more in a matter of weeks, not quarters. Instant access to channels you don't have relationships with.
Competitive shipping rates
An extensive network of ground and LTL carriers lets us price your products more competitively in the market, turning shipping from a cost burden into a competitive sales advantage.
Pricing automation
Our pricing engine models demand and competition on every SKU to win the Buy Box at the most optimized selling price, no manual repricing and no race to the bottom.
Content optimization
Titles, images, and detail pages built to convert and protect your brand, optimized across every marketplace so each listing earns the click and the buy.
Advertising automation
Campaigns automated and tuned across every channel, so ad spend compounds into profitable sales instead of leaking budget on SKUs that don't move.
Automated returns
We handle every return through our network of recommerce and reverse logistics partners, so your customers get a professional, seamless experience from request to resolution, and product gets a second life instead of a write-off.
Customer service
A scalable, AI-enabled support team resolves customer tickets seven days a week, with dedicated staff and automated workflows. Fast response times, consistent service, and a compliance-first approach on every channel, so support never becomes the reason a sale slips.
A single point of contact
One dedicated team owns pricing, content, advertising, fulfillment logistics, customer support, and compliance. One team to call, one team that answers for results.
Deep category expertise
Market insight, operational expertise, and technology built specifically to maximize sales in the categories we sell. We know what works, why it works, and how to make it work for you.
Extensive technology
Automated pricing and advertising, content optimization, AI image generation, API and EDI integration, integrated logistics and publishing, automated compliance, a supplier portal showing your live sales, inventory and customer feedback, and a software team building new value every week.
Brand protection
We follow every marketplace's listing and selling policies so your listings stay active, enforce MAP to defend your pricing, and keep your presentation consistent on every channel, with professional fulfillment and customer support that keep your brand healthy everywhere it sells.
Flexible partnership models
Reseller, direct channel, private label, or managed seller. We match how we work together to exactly how you want to sell.
We sell Furniture across all major online retailers
We also sell Furniture on our own websites
Featured brands we grow in this category
Furniture at scale, backed by the numbers.
- $100M+
- Annual revenue
- 400K+
- Orders shipped a year
- 700+
- Warehouse network
- 350+
- Supplier partnerships
- 14
- Marketplace channels
In their words
Furniture brands that grow with us.
There's an ever-present willingness from the Bison team to understand new opportunities, flexibility and adaptability to our unique needs, as well as a true sense of partnership as we scale our online revenue through multiple marketplaces.
Jofran's partnership with Bison is an integral part of our long-term success strategy. The Bison team is always listening, always reachable and always pursuing excellence. We are proud to partner with Bison because they have the leadership and resources to take e-commerce to the next level.
Case studies
Partner stories from this category
Full write-ups are on the way. Here are two partners growing with us right now.
What success looks like
How furniture brands grow with us, step by step.
We grow together in tiers, and each tier unlocks its own set of named programs, from protecting the margin to scaling the channels and the catalog. Every program you turn on adds value on top of the last.
Foundation
Protect the margin first
The programs every partnership starts on: we stop the leaks from damage, returns, and aging stock, then put promotions and advertising to work.
Programs for success
- Damage and defects
- Returns
- Promotions
- Advertising
- Clearance
- B2B
Growth
Win on every channel
Programs that grow what sells: sharper listings, bundles and white label formats, and rebate and exclusivity deals that reward commitment.
Programs for success
- Rebate
- White label
- Bundles and sets
- Listing optimization
- Exclusivity
- 1P to 3P conversion
Scale
Compound the wins
Programs that compound the wins: faster SKU launches, review velocity, social reach, and Seller Fulfilled Prime delivery speed.
Programs for success
- New SKU launch
- Review acceleration
- Social media
- Seller Fulfilled Prime
Ready to grow your brand on every marketplace?
Tell us about your catalog and your goals. We will tell you, honestly, where the opportunity is.