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Pricing automation

Repricing built for profit dollars, not a race to the bottom

Automated repricing across thousands of SKUs, demand-modeled to maximize total profit, with margin guardrails and continuous competitive monitoring.

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Automated repricing at scale

Our pricing engine updates prices more than 3 million times a day across every marketplace we sell on. Thousands of SKUs adjust in real time as the market moves, so your listings are never left stale or mispriced.

Buy Box optimization

The Buy Box decides who gets the sale, and price is only one of the signals behind it. Our engine balances your price against delivery speed, availability, and seller performance to win and hold the featured offer, taking the sale without cutting deeper than the win requires.

Listing suppression prevention

Marketplaces quietly suppress a listing when its price is beaten on another channel, and a suppressed listing sells nothing. We monitor your catalog for suppressions daily, trace each one to the price that caused it, and reprice to bring the listing back, so your products stay buyable.

Products priced to fund growth

We price each product where units sold and margin per unit add up to the most contribution. That is rarely the lowest price, so your brand is never dragged into a race to the bottom. The contribution earned at that price funds the advertising and promotions that grow your sales.

Regional pricing

Freight on big-and-bulky products swings hard with where it ships from and to, so one national price is wrong almost everywhere. Regional pricing sets each US delivery region's price against its real landed cost, staying sharp where you're close to a warehouse and protecting margin where the freight is expensive.

MAP policy enforcement

Minimum advertised price only holds if someone is watching every channel. We monitor listings continuously for violations and surface them with the evidence to act, keeping price discipline across the catalog so automated repricing never undercuts the floor you set.

3M+
Pricing updates a day
1M+
SKUs priced
14+
Marketplace channels
24/7
Competitive monitoring
5.9M+
Live listings across channels
350+
Brands we grow
A Bison Commerce pricing manager

Your point of contact

One dedicated manager owning your pricing strategy

  • Set and tune your guardrails

    Work with you to set margin floors, MAP rules, and target margins by category, then tune them as the market and your goals move.

  • Watch the market every day

    Track cross-marketplace prices and regional Buy Box ownership, so the engine reacts to the competition each shopper actually sees.

  • Run and read price tests

    Design controlled price experiments and bring you the profit impact before any change scales across the catalog.

  • Review profit, not just price

    Regular reviews of what repricing earned in profit dollars, with the SKUs to push harder and the ones to protect.

Common questions

Questions suppliers often ask

Will repricing break our MAP?
No. Margin floors and MAP rules bound every automated change; the engine never prices below the limits you set.
Is this just matching the lowest competitor?
No. We model demand at different price points to maximize total profit, which often means holding price rather than cutting it.
How often do prices change?
In real time as the market moves, across thousands of SKUs, always inside your guardrails.
Can we test before trusting it?
Yes. We run controlled price experiments and show you the profit impact before scaling a change across the catalog.
Do you price the same everywhere in the country?
No. Freight cost varies significantly with where an item ships from and to, so a single national price is rarely right. We price each US delivery region against its real landed cost, staying competitive where you're close to a warehouse and protecting margin where freight is more expensive.
What happens if a marketplace suppresses one of our listings?
Our daily suppression monitoring catches it fast. We trace the suppression to the price that caused it, reprice to resolve it, and the listing comes back to being buyable.

Ready to grow your brand on every marketplace?

Tell us about your catalog and your goals. We will tell you, honestly, where the opportunity is.

Talk to our team