What we do
Use your own seller account. Outsource the effort.
You own the seller account and set the price; Bison provides the staffing, technology, and SOPs to run it day to day, as an extension of your team, for a fee, not a wholesale markup.
We run your seller accounts across every major marketplace
Bring your own seller account
You stay the seller of record on your own marketplace accounts and get paid directly by the marketplace. We run the day to day as an extension of your team, for a fee rather than a wholesale markup, so no reseller sits between you and the buyer or competes with you for your own Buy Box.
Set your own retail prices
Retail pricing stays in your hands, on every channel, every day. We never buy and resell your products, so there is no wholesale spread to give away and no race to the bottom on your own listing. You keep the retail margin on the same sale.
Retail price
Ad spend
Sales
Gross profit
Leverage our operations
to increase your profit
Running a seller account in-house carries its own payroll, software, and ad management overhead, and it comes out of every sale. Handing the account to Bison replaces that overhead with one service fee, while our shipping rates and advertising expertise lower the rest of the cost stack. The same sale at the same retail price leaves more profit with you.
- $100M+
- Annual revenue
- 14
- Marketplace channels
- 80+
- Dedicated staff
- 15
- Carrier and logistics partners
- 11x
- Average return on ad spend
Use our technology
Our platform is the same one that runs Bison's own $100M+ marketplace business: a pricing engine that reprices against live competition, marketplace integrations that keep listings and inventory in sync, suppression monitoring, and advertising tooling. You get all of it operated by the team that built it, with nothing to license, build, or maintain on your side.
Leverage our expertise
A dedicated team of 80+ specialists runs what your account needs every day: customer support, returns, compliance, listing fixes, and advertising. We answer buyers on every channel you sell on, and we watch your account health so a lapsed document or a marketplace warning never takes your listings down.
Use our shipping rates
Your orders move on the carrier contracts we negotiated for our own business, the ones behind 400K+ orders a year. Parcel and big and bulky LTL rates that normally take years of volume to earn are open to you from day one, and we coordinate the shipping rather than adding it to your workload.
How the model works
You own the account. We operate it for you.
Every cost in this table is one you already pay today. Our service fee is the only new cost. Here is who is responsible for what.
Task
What you do
What Bison does
Decisions
Retail price
You:You set the retail price and approve any discount.
Bison:We keep prices updated on every channel within your rules.
Advertising
You:You set the advertising budget.
Bison:We plan, run, and manage the campaigns.
Listings
You:You approve product copy, images, and new products.
Bison:We create, upload, and maintain the listings.
Inventory
You:You hold the stock and decide how much to list.
Bison:We keep inventory in sync on every channel.
Operations
Shipping
You:You pack and ship orders from your warehouse.
Bison:We arrange the shipping on our carrier rates, as shipper of record.
Returns and damage
You:You cover the cost of refunds, as you do today.
Bison:We process every return and file every carrier claim.
Customer service
You:You set the rules for how customers are handled.
Bison:We answer every customer question on every channel, seven days a week.
Account health
Account health
You:You can see every performance metric in your account.
Bison:We monitor performance and resolve issues before they affect your sales.
Money
Service fee
You:You pay one service fee, agreed before we start.
Bison:We do not mark up your products or take a share of your margin.
Seller account
You:You own the account and are the seller of record.
Bison:Our staff work inside your account under user roles you control.
Payment
You:The marketplace pays you directly.
Bison:We do not handle your money.
Your point of contact
A dedicated seller services team, an extension of your own
Run the account day to day
Listings, orders, inventory, and customer support worked inside your seller account by trained staff, so your team never builds an in-house marketplace operation.
Execute your pricing strategy
You set the retail price and keep the margin; we execute your strategy across every channel with the same tooling that runs our own catalog.
Keep the account healthy
Marketplace policies, certificates, and performance metrics watched proactively, so a compliance issue never stops your sales.
Report with full transparency
Your sales, pricing, logistics, and returns data, visible to you directly, because it is your account and your numbers.
Operate as an extension of your team
Your SOPs, your escalation rules, and one accountable counterpart who answers for the result.
How it works
From discovery to a fully-run account
Launch by SKU, scale by performance: pilot SKUs go live first, and the program grows as the results come in.
- 01
Discovery
A discovery call on your catalog, channels, and goals, then pilot SKUs and target marketplaces picked together.
- 02
Access & integration
You create or keep your seller accounts and share access; we integrate product data, inventory, and pricing feeds.
- 03
Transition to operations
Customer support and returns SOPs set up, advertising budgets set, and the day-to-day moves to our team.
- 04
Launch & scale
Pilot SKUs go live, performance is reviewed together, and the program expands SKU by SKU as results come in.
Common questions
Questions suppliers often ask
- Do we keep our seller account?
- Yes. You own the account, remain the seller of record, and get paid directly by the marketplace. We run the operation as an extension of your team, never as a reseller.
- How are you paid?
- A fee for running the account, not a wholesale markup. We make money on services, not on your retail margin, so there is no race to the bottom on price.
- What changes from selling to you wholesale?
- You set the retail price, keep the retail margin, and own the listings and the customer relationship. You still ship from your warehouses, and we still coordinate shipping, customer service, returns, and advertising.
- What exactly do you run?
- Staffing, technology, and SOPs for the day-to-day: listings, orders, inventory sync, customer support, advertising, and compliance monitoring, kept in sync and inside policy.
- Do we see our own data?
- Yes. Direct access to your sales, pricing, logistics, and returns data, because it is your account and your numbers.
- Which marketplaces can you run?
- Every major channel: Amazon, Walmart, Target Plus, Home Depot, Lowe's, Wayfair, and more, the same 14 marketplaces we operate for our own business.
Ready to grow your brand on every marketplace?
Tell us about your catalog and your goals. We will tell you, honestly, where the opportunity is.