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Managed seller services

Use your own seller account. Outsource the effort.

You own the seller account and set the price; Bison provides the staffing, technology, and SOPs to run it day to day, as an extension of your team, for a fee, not a wholesale markup.

Talk to our team
See how the model works
  • Amazon
  • Walmart
  • Target
  • The Home Depot
  • Lowe's
  • Wayfair
  • Macy's
  • Best Buy
  • Kohl's
  • eBay
  • Google Shopping
  • TikTok Shop
  • Mathis Home
  • Shopify

You own the account. We operate it for you.

Every cost below is one you already pay today. Our service fee is the only new cost. Here is who is responsible for what.

Retail price
You:You set the retail price and approve any discount.
Bison:We keep prices updated on every channel within your rules.
Advertising
You:You set the advertising budget.
Bison:We plan, run, and manage the campaigns.
Listings
You:You approve product copy, images, and new products.
Bison:We create, upload, and maintain the listings.
Inventory
You:You hold the stock and decide how much to list.
Bison:We keep inventory in sync on every channel.
Shipping
You:You pack and ship orders from your warehouse.
Bison:We arrange the shipping on our carrier rates, as shipper of record.
Returns and damage
You:You cover the cost of refunds, as you do today.
Bison:We process every return and file every carrier claim.
Customer service
You:You set the rules for how customers are handled.
Bison:We answer every customer question on every channel, seven days a week.
Account health
You:You can see every performance metric in your account.
Bison:We monitor performance and resolve issues before they affect your sales.
Service fee
You:You pay one service fee, agreed before we start.
Bison:We do not mark up your products or take a share of your margin.
Seller account
You:You own the account and are the seller of record.
Bison:Our staff work inside your account under user roles you control.
Payment
You:The marketplace pays you directly.
Bison:We do not handle your money.

Start

From discovery to a fully-run account

Launch by SKU, scale by performance: pilot SKUs go live first, and the program grows as the results come in.

  1. 01

    Discovery

    A discovery call on your catalog, channels, and goals, then pilot SKUs and target marketplaces picked together.

  2. 02

    Access & integration

    You create or keep your seller accounts and share access; we integrate product data, inventory, and pricing feeds.

  3. 03

    Transition to operations

    Customer support and returns SOPs set up, advertising budgets set, and the day-to-day moves to our team.

  4. 04

    Launch & scale

    Pilot SKUs go live, performance is reviewed together, and the program expands SKU by SKU as results come in.

Run

We run your account as an extension of your team

Bring your own seller account

You stay the seller of record on your own marketplace accounts and get paid directly by the marketplace. We run the day to day as an extension of your team, for a fee rather than a wholesale markup, so no reseller sits between you and the buyer or competes with you for your own Buy Box.

Ship

Use our shipping rates

Your orders move on the carrier contracts we negotiated for our own business, the ones behind 500K+ orders a year. Parcel and big and bulky LTL rates that normally take years of volume to earn are open to you from day one, and we coordinate the shipping rather than adding it to your workload.

80+
Dedicated staff
11x
Average return on ad spend
3M+
Pricing updates a day
14+
Marketplace channels
“Jofran's partnership with Bison is an integral part of our long-term success strategy. The Bison team is always listening, always reachable and always pursuing excellence. We are proud to partner with Bison because they have the leadership and resources to take e-commerce to the next level.”
Kate Loos, VP of Digital, Jofran
A Bison Commerce seller services team member

Your point of contact

A dedicated seller services team, an extension of your own

  • Run the account day to day

    Listings, orders, inventory, and customer support worked inside your seller account by trained staff, so your team never builds an in-house marketplace operation.

  • Execute your pricing strategy

    You set the retail price and keep the margin; we execute your strategy across every channel with the same tooling that runs our own catalog.

  • Keep the account healthy

    Marketplace policies, certificates, and performance metrics watched proactively, so a compliance issue never stops your sales.

  • Report with full transparency

    Your sales, pricing, logistics, and returns data, visible to you directly, because it is your account and your numbers.

  • Operate as an extension of your team

    Your SOPs, your escalation rules, and one accountable counterpart who answers for the result.

The other way to work with Bison

Your catalog. Our operations.

One exclusive partner that lists, prices, advertises, ships, and supports your catalog across 14+ marketplaces.

How reselling works

Common questions

Questions suppliers often ask

Do we keep our seller account?
Yes. You own the account, remain the seller of record, and get paid directly by the marketplace. We run the operation as an extension of your team, never as a reseller.
How are you paid?
A fee for running the account, not a wholesale markup. We make money on services, not on your retail margin, so there is no race to the bottom on price.
What changes from selling to you wholesale?
You set the retail price, keep the retail margin, and own the listings and the customer relationship. You still ship from your warehouses, and we still coordinate shipping, customer service, returns, and advertising.
What exactly do you run?
Staffing, technology, and SOPs for the day-to-day: listings, orders, inventory sync, customer support, advertising, and compliance monitoring, kept in sync and inside policy.
Do we see our own data?
Yes. Direct access to your sales, pricing, logistics, and returns data, because it is your account and your numbers.
Which marketplaces can you run?
Every major channel: Amazon, Walmart, Target Plus, Home Depot, Lowe's, Wayfair, and more, the same 14+ marketplaces we operate for our own business.

Ready to grow your brand on every marketplace?

Tell us about your catalog and your goals. We will tell you, honestly, where the opportunity is.

Talk to our team
Two Bison Commerce purchasing managers