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What we do

Advertising that grows sales without eating your margins

Sponsored Products, Brands, and Display run wherever your products sell, with automated bid and budget optimization and SKU-level reporting, run by our own team.

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Running your ads across every marketplace where you sell

  • Amazon
  • Walmart
  • Google Shopping
  • TikTok Shop
  • Macy's
  • eBay
  • Wayfair
  • Shopify

Multi-marketplace advertising

We run campaigns wherever your products sell. Led by Amazon and Walmart, extending to eBay, Wayfair, TikTok Shop, and Google, with the department-store and home-improvement retail media networks added as access opens.

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Automated campaign strategy management

Every product gets a portfolio of advertising strategies, not one campaign: product discovery ads that learn which searches sell, keyword ads that win your category, a brand banner at the top of search, ads on competitor product pages, retargeting that re-engages interested shoppers, and defense of your own listings. Each strategy adds sales the others can't reach, so the combination compounds into more conversion, not more cost. Built and managed end to end by our in-house team.

Automated bid and budget optimization

Continuously tuned to defend your top performers and cut wasted spend, so the budget follows what's actually working.

11x
Average return on ad spend
6%
Average total ad cost of sales on advertised products
150M+
Ad impressions a year
1.5M+
Ad clicks a year
1K+
Campaigns managed

Coordinated Advertising and Promo Strategy

Promotions, pricing, and advertising are planned together on one calendar. Your core campaigns run all the time. When a deal or coupon goes live, the price changes with it and we layer the right campaigns on top for exactly that window, a bid and budget lift, brand banners, and competitor targeting, then retargeting follows the shoppers the offer brought in. Nothing gets reshuffled, every click lands on the strongest price, and the lift sticks after the promotion ends.

Spend when shoppers buy

Shoppers browse at every hour, but they buy in a much narrower window, and the clicks outside it mostly go to waste. Our bids rise and fall through the day on each product's own hour-by-hour conversion history, so the same budget lands on the hours that produce orders. You spend nothing extra and get more sales from every advertising dollar.

BrowsingBuying210Orders per 100 clicksAd spend per hour$100$50$012 AM6 AM12 PM6 PM11 PMOrders38414549ROAS3.2x3.4x3.8x4.1x$1,200 / dayFlat budgetDayparted

New SKU launch expertise

A new SKU, or a whole new product category, launches with no sales history, no reviews, and no rank. We concentrate advertising to build early sales velocity and reviews, so the listing climbs organic rank fast, then taper spend as it takes hold. It is how we take a product from zero to established, and how we open new categories for your brand.

A Bison Commerce advertising manager

Your point of contact

One dedicated ad ops manager, accountable to the SKU

  • Build and run your campaigns

    Sponsored Products, Sponsored Brands, and Sponsored Display built and managed end to end, across every marketplace where you sell, by our own team.

  • Set targets and tune to them

    ACOS, TACOS, and ROAS targets set per SKU with you, then bids and budgets adjusted continuously toward them, defending winners and cutting waste.

  • Align paid with organic

    The same keyword set drives your ads and your listings, so paid and organic compound instead of bidding against each other.

  • Plan promotions to the calendar

    Coupons, deals, and event timing lined up to the moments that matter for your category, to spike visibility when it counts.

  • Report on profit, not just spend

    SKU-level reporting and regular reviews that keep every advertising dollar accountable to a product, with the SKUs to push and the ones to protect.

Common questions

Questions brands ask about advertising

Who actually runs the campaigns?
Our in-house ad operations team, not an outsourced agency and not a set-and-forget tool. One dedicated manager owns your account.
Which marketplaces can you advertise on?
We run ads wherever your products sell, led by Amazon and Walmart and extending to eBay, Wayfair, TikTok Shop, and Google, with the department-store and home-improvement retail media networks added as access opens.
How is spend kept accountable?
We report ACOS, TACOS, and ROAS per SKU and tune bids and budgets continuously toward the targets we set with you, so every dollar is accountable to a product.
Do you change bids by time of day?
Yes. Each product's bids follow its own hour-by-hour conversion history, so the budget moves out of the hours shoppers only browse and into the hours they buy. Same spend, more orders.
How do you advertise a new product?
We concentrate spend early to build sales velocity and reviews, which lifts organic rank, then taper as the listing starts to rank on its own. Advertising buys the momentum, not a permanent crutch.
Is this a tool we operate, or do you run it?
We run it. You get one accountable team that owns the result across every channel, not software you have to staff and manage yourself.

Ready to grow your brand on every marketplace?

Tell us about your catalog and your goals. We will tell you, honestly, where the opportunity is.

Talk to our team