Direct sales channels
We sell your products through our own category-specific storefronts: we drive the traffic, convert the buyer, and handle merchandising, checkout, fulfillment, and support end to end.
Shoppers find your products through channels the big marketplaces never reach: Google search, social feeds on Facebook, Instagram, Pinterest, and TikTok, affiliate content, and AI shopping assistants like ChatGPT. We run and fund that marketing, funnel the traffic to our own storefronts, and the orders stack on top of your marketplace sales; incremental demand you would not otherwise see.
A shopper who lands on a furniture or nursery storefront is already looking for exactly that. Each site is built around one type of buyer, so the navigation, search, and merchandising speak that buyer's language and your products are easy to find and compare. A focused range, clear content, and a fast checkout turn that intent into an order quicker than a crowded everything-store search page ever could.
Every Bison storefront is built to the standard your own site would be held to: hero banner campaigns for your brand, rich product pages with photography that sells a considered purchase, featured-brand placement, and customer reviews on display. Your products appear the way you would present them yourself, not squeezed into a marketplace template. The first impression a direct shopper gets of your brand is one you would sign off on.
A marketplace sale ends at the order; a storefront sale starts a relationship. Shoppers who buy from our storefronts return to them, through email, remarketing, and a site they already know, and your brand is waiting when they do. Years of that returning traffic is why direct channel revenue builds steadily month after month instead of spiking and fading with an algorithm.
Your point of contact
Merchandise your catalog
Your products listed and merchandised on the storefronts that fit them, using the same connected catalog as every other channel.
Generate the demand
Marketing, advertising, and promotions for every storefront, planned, run, and funded by our team.
Convert the buyer
Content, search, and checkout tuned to each storefront's audience, so high-intent shoppers become orders.
Fulfill and support every order
Storefront orders ship through the same fulfillment network as your marketplace sales, with customer support and returns handled by us.
Report the results
Storefront sales reported alongside your other channels, so you see exactly what the direct channel adds.
Common questions
Tell us about your catalog and your goals. We will tell you, honestly, where the opportunity is.
