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What we do

Reach shoppers beyond the marketplaces, on our storefronts, with no DTC build for you

We sell your products through our own category-specific storefronts: we drive the traffic, convert the buyer, and handle merchandising, checkout, fulfillment, and support end to end.

Talk to our teamSee how we work

Our storefronts

Four Bison-branded storefronts, selling your products direct to customers

Bison Furniture

Living, bedroom, dining, storage, and more.

bisonfurniture.com →Bison Office

Desks, chairs, storage, seating, and more.

bisonoffice.com →Bison Baby

Cribs, nursery, youth bedroom, and more.

bisonbaby.com →Bison Pets

Beds, crates, enclosures, gates, and more.

bisonpets.com →
$10M+
Net new revenue to brands a year
15K+
Customer orders a year
1M+
SKUs live across our storefronts
280+
Brands selling direct on our channels
4
Category-specific storefronts

We create new demand

Shoppers find your products through channels the big marketplaces never reach: Google search, social feeds on Facebook, Instagram, Pinterest, and TikTok, affiliate content, and AI shopping assistants like ChatGPT. We run and fund that marketing, funnel the traffic to our own storefronts, and the orders stack on top of your marketplace sales; incremental demand you would not otherwise see.

JanFebMarAprMayJunMonthly salesMarketplacesSocialAffiliatePaid searchAgentic

High-intent buyers convert faster

A shopper who lands on a furniture or nursery storefront is already looking for exactly that. Each site is built around one type of buyer, so the navigation, search, and merchandising speak that buyer's language and your products are easy to find and compare. A focused range, clear content, and a fast checkout turn that intent into an order quicker than a crowded everything-store search page ever could.

A storefront that elevates your brand

Every Bison storefront is built to the standard your own site would be held to: hero banner campaigns for your brand, rich product pages with photography that sells a considered purchase, featured-brand placement, and customer reviews on display. Your products appear the way you would present them yourself, not squeezed into a marketplace template. The first impression a direct shopper gets of your brand is one you would sign off on.

Steady demand from returning customers

A marketplace sale ends at the order; a storefront sale starts a relationship. Shoppers who buy from our storefronts return to them, through email, remarketing, and a site they already know, and your brand is waiting when they do. Years of that returning traffic is why direct channel revenue builds steadily month after month instead of spiking and fading with an algorithm.

A customer holding a credit card while checking out on the Bison Furniture storefront
A Bison Commerce direct channel manager

Your point of contact

One team running your direct channel sales

  • Merchandise your catalog

    Your products listed and merchandised on the storefronts that fit them, using the same connected catalog as every other channel.

  • Generate the demand

    Marketing, advertising, and promotions for every storefront, planned, run, and funded by our team.

  • Convert the buyer

    Content, search, and checkout tuned to each storefront's audience, so high-intent shoppers become orders.

  • Fulfill and support every order

    Storefront orders ship through the same fulfillment network as your marketplace sales, with customer support and returns handled by us.

  • Report the results

    Storefront sales reported alongside your other channels, so you see exactly what the direct channel adds.

Common questions

Questions suppliers often ask

Do we have to build a DTC site?
No. We sell your products through our own storefronts; there is nothing for you to build, host, or operate.
Who drives traffic to the storefronts?
We do. Marketing, advertising, and merchandising for every storefront are run and funded by our team, so the demand your products get there costs you nothing.
Is storefront demand incremental?
Yes. It reaches shoppers who aren't buying from you on the marketplaces today, so it adds new customers and new sales rather than shifting volume between channels.
Which storefronts will carry my products?
The ones that fit your catalog: Furniture, Office, Baby, or Pets. Each storefront is tailored to one type of buyer, so your products land in front of the right audience.
Is this extra integration work?
No. The storefronts run on the same catalog, inventory, and pricing system as every other channel you sell on, so going live is a configuration, not a new integration.
Who handles checkout, support, and returns?
We do, end to end: merchandising, content, checkout, fulfillment, customer support, and returns for every storefront order.

Ready to grow your brand on every marketplace?

Tell us about your catalog and your goals. We will tell you, honestly, where the opportunity is.

Talk to our team