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Content optimization

Listings built to rank, convert, and stay on-brand

A quantified Healthscore, keyword and image optimization, A+ content, and review analysis, across your whole catalog.

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Listing Healthscore

Every listing scored for quality, completeness, and consistency, so you always know which products are leaving exposure on the table. The score is the metric we manage against: as we optimize, you watch it climb ASIN by ASIN, and see exactly where the catalog still has room to run.

Customer review analysis

We scrape and read the reviews to find the gaps the listing can't see: where the copy or images set the wrong expectation, and where shoppers are flagging the product itself, the packaging, or the delivery experience. Listing fixes go straight back into the page; genuine product and packaging issues come back to you. Fewer surprised buyers means fewer one-star reviews and a seller rating that climbs over time.

Competitor pricing analysis

We benchmark each listing against the products winning the category: where their content, images, and reviews are pulling ahead, and where price is costing you the buy box or the click. You see exactly who you're up against and what it takes to out-position them, so the listing and the offer can respond instead of guess.

Keyword optimization

Selling points written around the terms shoppers actually use. We pull your organic keyword rankings, the keywords competitors are winning, and the terms your ad campaigns are already buying, then build them into titles, bullets, and backend search fields so organic and paid reinforce the same words instead of competing.

AI image enrichment

A full gallery built from a single product photo: room scenes that place the product in a real space, dimensional shots with measurements, infographics that call out features and materials, and highlight images that lead with the one detail that sells, all generated in an instant and ready to drop into the listing.

Infographic creation

Your brand, your images, and your selling points go in; finished infographic images come out. We generate callout graphics, dimension diagrams, and feature highlights from the photography you already have, styled to your brand guidelines. Shoppers get the key facts at a glance instead of digging for them, and the listing converts better for it.

A+ content creation

Engaging, on-brand A+ content that boosts searchability and lifts conversion on the detail page. Every module stays in your voice and within your brand guidelines, so a richer page never becomes an off-brand one.

1M+
SKUs under content management
16M+
Product data points maintained
5M+
Product images maintained
22K+
Attributes mapped across marketplaces
14+
Marketplace channels optimized
350+
Supplier catalogs maintained
A Bison Commerce merchandising lead

Your point of contact

One dedicated merchandising lead, accountable to every listing

  • Score every listing, then raise it

    A Listing Healthscore for quality, completeness, and consistency, tracked ASIN by ASIN, so you always see which products are under-optimized and watch each one climb as we work it.

  • Optimize the keywords that convert

    Your organic rankings, the terms competitors win, and the keywords your ads already buy, built into titles, bullets, and backend fields so paid and organic reinforce the same words.

  • Fill out the gallery and A+

    Room scenes, dimensional shots, infographics, and highlight images generated from a single product photo, plus on-brand A+ content that lifts conversion on the detail page.

  • Turn reviews into fixes

    We read the reviews to find where the listing sets the wrong expectation, fix what the page caused, and flag genuine product or packaging issues to you, so your seller rating climbs over time.

  • Benchmark against the category leaders

    Where competitors' content, images, and reviews are pulling ahead, and where price is costing you the buy box or the click, so the listing and the offer can respond instead of guess.

Common questions

Questions suppliers often ask

What is the Listing Healthscore based on?
Listing quality, completeness, and consistency, scored per ASIN and tracked over time, so you can see exactly which products are under-optimized and watch each one improve as we work it.
How do you decide which keywords to use?
We combine your organic keyword rankings, the terms competitors rank for, and the keywords your ads are already buying, so the listing targets what shoppers actually search and reinforces your paid spend instead of competing with it.
What does competitor pricing analysis cover, and do you change our prices?
It's competitive benchmarking, not price-setting. We show where competitors' content, images, and reviews are pulling ahead, and where price is costing you the buy box or the click, so you can decide how to respond. Any price change stays your call; managing it for you is a separate pricing service.
How does review analysis improve our seller rating?
We surface the recurring complaints behind low scores, fix what the listing itself caused, and flag genuine product or packaging issues to you. Closing those gaps cuts negative reviews and lifts your rating over time.
What kinds of images do you create, and are they real photography?
We generate lifestyle room scenes, dimensional shots with measurements, infographics, and highlight images from your product photos to fill out a gallery fast. They're AI-generated renders rather than new studio photography, and we're always clear about what's generated versus supplied.
Do you change our brand voice or imagery without approval?
No. Content stays on-brand and we work to your guidelines. You approve the direction; we execute it across the catalog.

Ready to grow your brand on every marketplace?

Tell us about your catalog and your goals. We will tell you, honestly, where the opportunity is.

Talk to our team