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What we do

Sell to one partner. Reach every marketplace.

We buy your products and sell them as the seller of record across 14 marketplaces. You get one purchase order relationship; we handle listings, pricing, freight, customer support, and returns end to end.

Take your brand across every major marketplace

  • Amazon
  • Walmart
  • Target
  • The Home Depot
  • Lowe's
  • Wayfair
  • Macy's
  • Best Buy
  • Kohl's
  • eBay
  • Google Shopping
  • TikTok Shop
  • Mathis Home
  • Shopify

We buy your products and sell them on every marketplace

One relationship replaces a dozen retail ones. We buy your products and sell them as the seller of record through our own established accounts on Amazon, Walmart, Target, Lowe's, and more, including marketplaces where you have no relationship today.

You pack it, we ship it

Orders route to your warehouse automatically, and your team just picks and packs. We book the freight at our carrier rates, ground parcel for small orders and LTL for big and bulky pieces, and tracking flows back to every marketplace without a manual touch.

We manage prices for you

Our pricing engine reprices thousands of SKUs automatically, modeling demand and pricing correlation. Margin floors and MAP rules apply to every change. We listen to your pricing recommendations and work closely with you to ensure our approach remains aligned with your brand strategy.

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We manage your advertising

Every marketplace has its own ad platform, and we run all of them for your brand: Sponsored Products on Amazon, and the paid placements Walmart, Target, and the rest each sell. Our in-house media team builds and tunes the campaigns, shifting spend toward the keywords and products that actually convert.

Sponsored listingsShopping adsBrand defenseCompetitor targetingIn-feed adPromoted listingsShopping adsBrand defenseSponsored listingsIn-feed adPromoted listingsCompetitor targetingBrand defenseSponsored listingsShopping adsPromoted listingsCompetitor targetingIn-feed ad
350+
Supplier partnerships
640K+
SKUs bought and resold
400K+
Orders a year
14
Marketplace channels
$100M+
Annual revenue

We optimize your listings

Our merchandising teams and technology work your catalog the way we grow our best-performing brands: sharper titles and bullets, stronger content and imagery, and the keyword and category work that decides where your products rank. Because we make money when your product sells, we are incentivized to make sure your listings are the highest quality.

Responsive support
on every channel

Our support team answers phones, marketplace messages, and email across every channel you sell on, seven days a week, and 99.8% of calls are answered on the first dial. A team of 15+ specialists, backed by our own support technology, handles every buyer professionally and to each marketplace's standard.

A Bison Commerce customer support agent wearing a headset

We handle returns for you

From the buyer's first message to the resolved claim, one team owns every return: refund or replacement, pickup, and processing to each marketplace's own policy. As the seller of record we absorb the whole workflow, so returns never land on your desk.

RETURNS

Transparent partnership

A supplier portal shares the same live numbers we run your catalog on: sales by channel, inventory, and the full customer support record, damage claims and return reasons included. Most resellers are a black box between you and the marketplace; we work in the open, so you always know how your brand is performing.

A Bison Commerce supplier manager

Your point of contact

One dedicated supplier manager, accountable for your brand

  • Own pricing and the buy box

    Daily pricing oversight and a dynamic engine that defends your buy box and margin across every channel.

  • Optimize content and advertising

    Listing content, attributes, and imagery kept marketplace-ready, with sponsored campaigns run to grow visibility and volume.

  • Coordinate fulfillment and freight

    Order routing, inventory sync, and big-and-bulky LTL handled end to end from your warehouses to the customer's door.

  • Protect your brand and channel control

    Consistent presentation, MAP and policy enforcement, and a single front door to every marketplace so your brand stays intact.

  • Report on growth

    Structured reviews of sales, returns, and SLAs against your goals, with clear next steps you can hold us to.

Common questions

Questions suppliers often ask

Do you actually buy the inventory, or is this consignment?
We buy it as it sells. Every marketplace order becomes a purchase order to you, your warehouse ships it, and you invoice us on your normal terms. Your inventory stays in your own warehouse rather than on consignment with us, and you are paid once each product sells.
Do I need my own marketplace seller accounts?
No. We sell through our own established accounts on every major marketplace, so your products can reach channels where you have no seller relationship today, with no accounts for your team to set up or manage.
Who sets the retail price?
We manage retail pricing as the seller of record, and we honor your MAP policy on every channel. Our pricing engine works within those rules to win the sale without racing to the bottom.
How do orders and shipping work?
Orders route to your warehouse automatically and your team picks and packs. We book the freight at our carrier rates, ground parcel and big-and-bulky LTL alike, and tracking flows back to the marketplace without manual work.
Who handles customer support and returns?
We do, end to end. As the seller of record we answer buyers on every channel, seven days a week, and process returns through each marketplace's own rules, so customer issues never reach your team.
How fast can my catalog go live?
Most catalogs go live across our channels within 14 days once the partnership is set up and your products are mapped, including marketplaces you are not selling on today.

Ready to grow your brand on every marketplace?

Tell us about your catalog and your goals. We will tell you, honestly, where the opportunity is.