Do you actually buy the inventory, or is this consignment?

We buy it as it sells. Every marketplace order becomes a purchase order to you, your warehouse ships it, and you invoice us on your normal terms. Your inventory stays in your own warehouse rather than on consignment with us, and you are paid once each product sells.

Do I need my own marketplace seller accounts?

No. We sell through our own established accounts on every major marketplace, so your products can reach channels where you have no seller relationship today, with no accounts for your team to set up or manage.

Who sets the retail price?

We manage retail pricing as the seller of record, and we honor your MAP policy on every channel. Our pricing engine works within those rules to win the sale without racing to the bottom.

How do orders and shipping work?

Orders route to your warehouse automatically and your team picks and packs. We book the freight at our carrier rates, ground parcel and big-and-bulky LTL alike, and tracking flows back to the marketplace without manual work.

Who handles customer support and returns?

We do, end to end. As the seller of record we answer buyers on every channel, seven days a week, and process returns through each marketplace's own rules, so customer issues never reach your team.

How fast can my catalog go live?

Most catalogs go live across our channels within 14 days once the partnership is set up and your products are mapped, including marketplaces you are not selling on today.

Reseller services

Sell to one partner. Reach every marketplace.

We buy your products and sell them as the seller of record across 14+ marketplaces. You get one purchase order relationship; we handle listings, pricing, freight, customer support, and returns end to end.

Talk to our team

See how the model works

One purchase order on your side. Everything else on ours.

One relationship replaces a dozen retail ones. We buy your products and sell them as the seller of record through our own established accounts on Amazon, Walmart, Target, Lowe's, and more, including marketplaces where you have no relationship today.

You

Send us your product data. Catalog, pricing, and inventory, once, through the supplier portal.
Invoice one partner. Every marketplace order becomes a purchase order to you, on your normal terms.
Pick, pack, and hand off. Orders route to your warehouse automatically and your team packs them.

Bison

Buy your products as they sell. We are the seller of record on every channel; you are paid as each product sells.
List on 14+ marketplaces. Our own established accounts, including channels you have no relationship with today.
Price every SKU inside your MAP. Margin floors and MAP rules apply to every change.
Run the advertising. Every marketplace's ad platform, tuned by our in-house media team.
Book the freight at our rates. Ground parcel and LTL, tracking sent back to every marketplace.
Answer every buyer. Seven days a week, 99.8% of calls on the first dial.
Take every return. Refund or replacement, pickup, and processing to each marketplace's policy.
Report in the open. The supplier portal shows the same live numbers we run your catalog on.

Sell

We list, price, and advertise your catalog

We optimize your listings

Our merchandising teams and technology work your catalog the way we grow our best-performing brands: sharper titles and bullets, stronger content and imagery, and the keyword and category work that decides where your products rank. Because we make money when your product sells, we are incentivized to make sure your listings are the highest quality.

Visit the FENHOLM Store

Loveseat, Orange

FENHOLM Bubble Two-Seat Velvet Loveseat, Orange

$1,249

About this item

Listing Healthscore

Optimization actions

Add gallery imagesRoom scene and close-up shots

Add a dimensional imageWidth, depth, height, and seat

Rewrite the titleBrand, style, material, and color

Expand selling pointsSpecific, keyword-rich bullets

Learn more about listings

Ship

You pack it, we ship it

Orders route to your warehouse automatically, and your team just picks and packs. We book the freight at our carrier rates, ground parcel for small orders and LTL for big and bulky pieces, and tracking flows back to every marketplace without a manual touch.

Support

We answer, we take the returns, and you see everything

Responsive support on every channel

Our support team answers phones, marketplace messages, and email across every channel you sell on, seven days a week, and 99.8% of calls are answered on the first dial. A team of 15+ specialists, backed by our own support technology, handles every buyer professionally and to each marketplace's standard.

Oval Pedestal Dining TableOrder #112-4478DeliveredIssue openResolved in 14 min

Delivered today, 8:52 PM

Just delivered, but the tabletop edge arrived cracked.

IMG_2041.jpg10:04 PM

Bison Support

So sorry about that. We're shipping a replacement tabletop today, no return needed.

10:09 PMFirst response: 5 min

Bison Support

Replacement shipped, arriving Thursday. Tracking: 1Z 84F 2210

10:14 PM

That was fast, thank you!

10:18 PM

Learn more about support

350+: Supplier partnerships
1M+: SKUs bought and resold
500K+: Orders a year
14+: Marketplace channels

“There's an ever-present willingness from the Bison team to understand new opportunities, flexibility and adaptability to our unique needs, as well as a true sense of partnership as we scale our online revenue through multiple marketplaces.”

Megan Fallon, VP of eCommerce, Tvilum

Your point of contact

One dedicated supplier manager, accountable for your brand

Own pricing and the buy box
Daily pricing oversight and a dynamic engine that defends your buy box and margin across every channel.
Optimize content and advertising
Listing content, attributes, and imagery kept marketplace-ready, with sponsored campaigns run to grow visibility and volume.
Coordinate fulfillment and freight
Order routing, inventory sync, and big-and-bulky LTL handled end to end from your warehouses to the customer's door.
Protect your brand and channel control
Consistent presentation, MAP and policy enforcement, and a single front door to every marketplace so your brand stays intact.
Report on growth
Structured reviews of sales, returns, and SLAs against your goals, with clear next steps you can hold us to.

The other way to work with Bison

You own the account. We run it.

Keep your seller accounts and your retail prices. Our team runs them day to day as an extension of yours.

How managed services work

A bison standing in the open loading bay of a bright warehouse, beside wrapped pallets ready to ship

Common questions

Questions suppliers often ask

Do you actually buy the inventory, or is this consignment?: We buy it as it sells. Every marketplace order becomes a purchase order to you, your warehouse ships it, and you invoice us on your normal terms. Your inventory stays in your own warehouse rather than on consignment with us, and you are paid once each product sells.
Do I need my own marketplace seller accounts?: No. We sell through our own established accounts on every major marketplace, so your products can reach channels where you have no seller relationship today, with no accounts for your team to set up or manage.
Who sets the retail price?: We manage retail pricing as the seller of record, and we honor your MAP policy on every channel. Our pricing engine works within those rules to win the sale without racing to the bottom.
How do orders and shipping work?: Orders route to your warehouse automatically and your team picks and packs. We book the freight at our carrier rates, ground parcel and big-and-bulky LTL alike, and tracking flows back to the marketplace without manual work.
Who handles customer support and returns?: We do, end to end. As the seller of record we answer buyers on every channel, seven days a week, and process returns through each marketplace's own rules, so customer issues never reach your team.
How fast can my catalog go live?: Most catalogs go live across our channels within 14 days once the partnership is set up and your products are mapped, including marketplaces you are not selling on today.

Ready to grow your brand on every marketplace?

Tell us about your catalog and your goals. We will tell you, honestly, where the opportunity is.