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Grow lighting sales and elevate your ecommerce presence

Chandeliers, pendants, and fixtures are fragile, spec-heavy, and detail-driven. Buyers compare lumens, finish, and dimensions before they buy. We get the content right, protect MAP, and ship glass and metal without breakage.

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See what we sell
A bison lying on a rug under a brass arc floor lamp and an orange pendant, a table lamp on a side table beside it.

We sell Lighting across all major online retailers

  • Amazon
  • Walmart
  • Target
  • The Home Depot
  • Lowe's
  • Macy's
  • Google Shopping
  • Wayfair
  • eBay
  • Shopify

We also sell Lighting on our own websites

  • Bison Office
  • Bison Furniture

What we sell

The types of products we sell

  • Chandeliers & pendants

    Chandeliers & pendants

    Statement chandeliers, pendants, and multi-light fixtures.

  • Ceiling & flush mounts

    Ceiling & flush mounts

    Flush and semi-flush mounts and close-to-ceiling fixtures.

  • Vanity & wall

    Vanity & wall

    Vanity bars, sconces, and wall-mounted lighting.

  • Recessed & track

    Recessed & track

    Recessed cans, track systems, and accent lighting.

  • Lamps & portable

    Lamps & portable

    Table lamps, floor lamps, and portable lighting.

  • Outdoor & landscape

    Outdoor & landscape

    Wall lanterns, post lights, and landscape fixtures.

Why Bison

Everything it takes to grow your brand, under one roof

One team owns pricing, content, advertising, fulfillment, support, and compliance, and answers for the results.

  1. Access multiple marketplaces

    Launch through one trusted partner and go live on Amazon, Walmart, Target, Lowe's, and more in a matter of weeks, not quarters. Instant access to channels you don't have relationships with.

  2. Competitive shipping rates

    An extensive network of ground and LTL carriers lets us price your products more competitively in the market, turning shipping from a cost burden into a competitive sales advantage.

  3. Pricing automation

    Our pricing engine models demand and competition on every SKU to win the Buy Box at the most optimized selling price, no manual repricing and no race to the bottom.

  4. Content optimization

    Titles, images, and detail pages built to convert and protect your brand, optimized across every marketplace so each listing earns the click and the buy.

  5. Advertising automation

    Campaigns automated and tuned across every channel, so ad spend compounds into profitable sales instead of leaking budget on SKUs that don't move.

  6. Automated returns

    We handle every return through our network of recommerce and reverse logistics partners, so your customers get a professional, seamless experience from request to resolution, and product gets a second life instead of a write-off.

  7. Customer service

    A scalable, AI-enabled support team resolves customer tickets seven days a week, with dedicated staff and automated workflows. Fast response times, consistent service, and a compliance-first approach on every channel, so support never becomes the reason a sale slips.

  8. A single point of contact

    One dedicated team owns pricing, content, advertising, fulfillment logistics, customer support, and compliance. One team to call, one team that answers for results.

  9. Deep category expertise

    Market insight, operational expertise, and technology built specifically to maximize sales in the categories we sell. We know what works, why it works, and how to make it work for you.

  10. Extensive technology

    Automated pricing and advertising, content optimization, AI image generation, API and EDI integration, integrated logistics and publishing, automated compliance, a supplier portal showing your live sales, inventory and customer feedback, and a software team building new value every week.

  11. Brand protection

    We follow every marketplace's listing and selling policies so your listings stay active, enforce MAP to defend your pricing, and keep your presentation consistent on every channel, with professional fulfillment and customer support that keep your brand healthy everywhere it sells.

  12. Flexible partnership models

    Reseller, direct channel, private label, or managed seller. We match how we work together to exactly how you want to sell.

Lighting at scale, backed by the numbers.

700+
Warehouse network
500K+
Orders shipped a year
14+
Marketplace channels
350+
Brands we grow

Featured brands we grow in this category

    • Access Lighting
    • Adesso inc.
    • CAL Lighting
    • CHLOE Lighting
    • Dainolite
    • Elegant Home Living
    • Hudson Valley Lighting Group
    • LumiSource
    • NOVA of California
    • Bethel International

What success looks like

How lighting brands grow with us, step by step.

We grow together in tiers, and each tier unlocks its own set of named programs, from protecting the margin to scaling the channels and the catalog. Every program you turn on adds value on top of the last.

Foundation

Protect the margin first

The programs every partnership starts on: we stop the leaks from damage, returns, and aging stock, then put promotions and advertising to work.

Programs for success

  • Damage and defects A shared allowance covers damage and defect costs so a few broken units never sink a SKU, keeping your pricing competitive.
  • Returns We take on reverse logistics, inspection, and restocking for your returns, and reason data points to the real fixes.
  • Promotions Well-timed deals and coupons build sales velocity and rank for your products, buying lasting demand, not a one-day spike.
  • Advertising We run and optimize your Amazon ads daily, and when a campaign performs we add our own budget on top of your allowance.
  • Clearance We move your aged and overstock inventory through markdowns, removals, or liquidation, turning dead stock back into cash.
  • B2B We open Amazon Business for your products, where listings convert at about 3x consumer rates, with no new channel to learn.

Growth

Win on every channel

Programs that grow what sells: sharper listings, bundles and white label formats, and rebate and exclusivity deals that reward commitment.

Programs for success

  • Rebate As your annual volume with us grows through set tiers, you earn back a rising percentage of qualified revenue.
  • White label You keep manufacturing; we build and advertise Bison-owned brands around your products to capture demand your brand may not reach.
  • Bundles and sets We group your related pieces into sets with their own listings, lifting order value with no new product to manufacture.
  • Listing optimization We audit your whole catalog, then rewrite the highest-opportunity listings so they get found and convert more of the traffic.
  • Exclusivity Make us your sole marketplace seller and regain price control, with the added margin reinvested into advertising your products.
  • 1P to 3P conversion We move you from Vendor Central to 3P on your existing ASINs, so you regain pricing control and keep your reviews and rank.

Scale

Compound the wins

Programs that compound the wins: faster SKU launches, review velocity, social reach, and Seller Fulfilled Prime delivery speed.

Programs for success

  • New SKU launch We get your new products live across major marketplaces with correct content and early ad investment to build rank fast.
  • Review acceleration We grow your reviews through compliant channels like Amazon Vine, inserts, and outreach, so new products convert sooner.
  • Social media We bring outside demand to your listings through social content, creator partnerships, and affiliates that lift rank and sales.
  • Seller Fulfilled Prime We manage Seller Fulfilled Prime so your listings earn the Prime badge while orders still ship from your own warehouse.

Ready to grow your brand on every marketplace?

Tell us about your catalog and your goals. We will tell you, honestly, where the opportunity is.

Talk to our team
Two Bison Commerce purchasing managers