Categories we love

Grow lighting sales and elevate your ecommerce presence

Chandeliers, pendants, and fixtures are fragile, spec-heavy, and detail-driven. Buyers compare lumens, finish, and dimensions before they buy. We get the content right, protect MAP, and ship glass and metal without breakage.

What we sell

The types of products we sell

Chandeliers & pendants

Statement chandeliers, pendants, and multi-light fixtures.

Ceiling & flush mounts

Flush and semi-flush mounts and close-to-ceiling fixtures.

Vanity & wall

Vanity bars, sconces, and wall-mounted lighting.

Recessed & track

Recessed cans, track systems, and accent lighting.

Lamps & portable

Table lamps, floor lamps, and portable lighting.

Outdoor & landscape

Wall lanterns, post lights, and landscape fixtures.

Why Bison

Everything it takes to grow your brand, under one roof

One team owns pricing, content, advertising, fulfillment, support, and compliance, and answers for the results.

Access multiple marketplaces

Launch through one trusted partner and go live on Amazon, Walmart, Target, Lowe's, and more in a matter of weeks, not quarters. Instant access to channels you don't have relationships with.

Competitive shipping rates

An extensive network of ground and LTL carriers lets us price your products more competitively in the market, turning shipping from a cost burden into a competitive sales advantage.

Pricing automation

Our pricing engine models demand and competition on every SKU to win the Buy Box at the most optimized selling price, no manual repricing and no race to the bottom.

Content optimization

Titles, images, and detail pages built to convert and protect your brand, optimized across every marketplace so each listing earns the click and the buy.

Advertising automation

Campaigns automated and tuned across every channel, so ad spend compounds into profitable sales instead of leaking budget on SKUs that don't move.

Automated returns

We handle every return through our network of recommerce and reverse logistics partners, so your customers get a professional, seamless experience from request to resolution, and product gets a second life instead of a write-off.

Customer service

A scalable, AI-enabled support team resolves customer tickets seven days a week, with dedicated staff and automated workflows. Fast response times, consistent service, and a compliance-first approach on every channel, so support never becomes the reason a sale slips.

A single point of contact

One dedicated team owns pricing, content, advertising, fulfillment logistics, customer support, and compliance. One team to call, one team that answers for results.

Deep category expertise

Market insight, operational expertise, and technology built specifically to maximize sales in the categories we sell. We know what works, why it works, and how to make it work for you.

Extensive technology

Automated pricing and advertising, content optimization, AI image generation, API and EDI integration, integrated logistics and publishing, automated compliance, a supplier portal showing your live sales, inventory and customer feedback, and a software team building new value every week.

Brand protection

We follow every marketplace's listing and selling policies so your listings stay active, enforce MAP to defend your pricing, and keep your presentation consistent on every channel, with professional fulfillment and customer support that keep your brand healthy everywhere it sells.

Flexible partnership models

Reseller, direct channel, private label, or managed seller. We match how we work together to exactly how you want to sell.

We sell Lighting across all major online retailers

We also sell Lighting on our own websites

Featured brands we grow in this category

Lighting at scale, backed by the numbers.

$100M+: Annual revenue
400K+: Orders shipped a year
700+: Warehouse network
350+: Supplier partnerships
14: Marketplace channels

What success looks like

How lighting brands grow with us, step by step.

We grow together in tiers, and each tier unlocks its own set of named programs, from protecting the margin to scaling the channels and the catalog. Every program you turn on adds value on top of the last.

Foundation

Protect the margin first

The programs every partnership starts on: we stop the leaks from damage, returns, and aging stock, then put promotions and advertising to work.

Programs for success

Damage and defectsA shared allowance covers damage and defect costs so a few broken units never sink a SKU, keeping your pricing competitive.
ReturnsWe take on reverse logistics, inspection, and restocking for your returns, and reason data points to the real fixes.
PromotionsWell-timed deals and coupons build sales velocity and rank for your products, buying lasting demand, not a one-day spike.
AdvertisingWe run and optimize your Amazon ads daily, and when a campaign performs we add our own budget on top of your allowance.
ClearanceWe move your aged and overstock inventory through markdowns, removals, or liquidation, turning dead stock back into cash.
B2BWe open Amazon Business for your products, where listings convert at about 3x consumer rates, with no new channel to learn.

Growth

Win on every channel

Programs that grow what sells: sharper listings, bundles and white label formats, and rebate and exclusivity deals that reward commitment.

Programs for success

RebateAs your annual volume with us grows through set tiers, you earn back a rising percentage of qualified revenue.
White labelYou keep manufacturing; we build and advertise Bison-owned brands around your products to capture demand your brand may not reach.
Bundles and setsWe group your related pieces into sets with their own listings, lifting order value with no new product to manufacture.
Listing optimizationWe audit your whole catalog, then rewrite the highest-opportunity listings so they get found and convert more of the traffic.
ExclusivityMake us your sole marketplace seller and regain price control, with the added margin reinvested into advertising your products.
1P to 3P conversionWe move you from Vendor Central to 3P on your existing ASINs, so you regain pricing control and keep your reviews and rank.

Scale

Compound the wins

Programs that compound the wins: faster SKU launches, review velocity, social reach, and Seller Fulfilled Prime delivery speed.

Programs for success

New SKU launchWe get your new products live across major marketplaces with correct content and early ad investment to build rank fast.
Review accelerationWe grow your reviews through compliant channels like Amazon Vine, inserts, and outreach, so new products convert sooner.
Social mediaWe bring outside demand to your listings through social content, creator partnerships, and affiliates that lift rank and sales.
Seller Fulfilled PrimeWe manage Seller Fulfilled Prime so your listings earn the Prime badge while orders still ship from your own warehouse.

Ready to grow your brand on every marketplace?

Tell us about your catalog and your goals. We will tell you, honestly, where the opportunity is.

Talk to our team