- Do we have to integrate with each marketplace separately?
- No. You make one connection to Bison, and we build and maintain the connections to every marketplace from there, so you never integrate channel by channel.
- What do you connect to on our side?
- Your ERP, order management, or inventory system, over API or EDI, whichever your systems support.
- Is this third-party middleware?
- No. Our own engineering team develops and owns the API and EDI connections, so there is no separate integration vendor to manage or pay.
- How much work is onboarding for our team?
- Very little. You share product data and marketplace access, then approve go-live; our team configures connections we already run and handles everything in between, so it never becomes an IT project on your side.
- What data flows, and which way?
- Orders flow down to you; inventory, pricing, and content flow up to every channel. Sync is real-time and two-way, so nothing goes stale.
- Where does AI come in?
- Across the connection: automated attribute mapping and content optimization at catalog scale, real-time compliance monitoring, automated ticket triage, and machine-learning demand models that feed pricing. The integration acts on your data, not just moves it.